Rise of animated content on OTT platforms

With the ongoing COVID pandemic all over the world, film and television shooting has taken a stall. The big-scale production houses have also suffered huge losses and are running on limited cash. During the lockdown, all the TV channels and OTT platforms like Netflix, Amazon Prime, Hotstar, etc are turning to animation.

There has been a rise of 15%-20% on animated content on these platforms. There is certainly a huge rise in children’s content, but adults are rooting for animated content as well.

Due to the rise of animated content, there is a huge demand for animation artists. Previously, animation artists used to have two to three projects in a month. During the lockdown, that scenario has completely changed and animators are getting more work.

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Update by Anupama Das

News source: ET